Muslim clothing mignonette suleiman winter dresses. Rezeda Suleiman: I feel great joy when I see traditional clothing. Inspiration for a young designer

"Rezeda Suleyman" is a young and promising company founded by designer Rezeda Suleyman, which develops and produces stylish outfits for Muslim women. The RezedaSuleyman brand appeared in the fall of 2011, becoming the first company to offer a new approach to creation. As Rezeda Suleiman herself states: “The clothes of a believer can be modest and stylish at the same time.” She manages to produce collections in which every Muslim woman can find fashionable clothing models that emphasize femininity, but at the same time remain modest, strict and completely cover the body.

Rezeda Suleiman understands what is expected from the clothes of her sisters in faith, since she herself is a Muslim. And she knows how to design and sew it, since she has loved and knows how to select and create outfits since childhood, having grown up with her grandmother, a sewing technologist, and her mother, a seamstress.

Hijabs and abayas are not at all monotonous and monotonous. Mignonette creates bright and elegant muslim dresses to the floor Regardless of whether it is a straight or fitted silhouette, none of them fits the figure in such a way that immodest glances offend the girl. Moreover, you can choose dresses for any time of year and any style. The “Sinen” model has a very interesting silhouette. It is flowing and free, falling down in interesting draperies. By pinning the wide crease with a brooch, you can transform it into a straighter, ultra-elegant evening look. The duet of a straight, but not tight-fitting silhouette and a lace pattern in the “Lace” dress gives the image the grace of an evening dress and tenderness. By choosing a matching blouse and hijab to go with the Rezeda Suleyman sundress, you can create a daytime look for an energetic business woman.

Rezeda Suleyman blouses also take into account all Sharia requirements. A particularly interesting model in the collection is a blouse with inserts. A quilted panel in a contrasting color gathers the front edge of the wide blouse in the center. The same inserts decorate the sleeves. The cowl collar adds a modern and casual touch.

In a cardigan of original colors from Rezeda Suleyman, you can feel cozy and at home under a blanket, but at the same time look elegant. Tunics and sweatshirts are presented in the most unusual for traditional Islamic clothing shades. Young girls can choose a tunic in a military style or with an animal print.

Available to Muslim women today, it allows you to remain completely closed and modest, but at the same time have the opportunity to express yourself.

No products from this manufacturer.

- Assalamu alaikum, Reseda, tell us a little about yourself, how did you start working in fashion?

Valeikum assalaam! I have been a creative child since childhood. When I was alone at home, I turned over all the closets, choosing outfits, trying to find some non-standard combinations. Mom didn’t always welcome this, because I didn’t think it was necessary to clean up after myself or I simply didn’t have time to do it before my parents arrived. Noticing my interest in clothes, my mother cut out a doll for me from cardboard, which I dressed up by making cutouts from colored paper. In addition, since childhood, my mother sewed beautiful clothes for me, dressing me up like a princess. My taste was formed precisely under her influence. But at some point I began to have a crisis of adolescence, I stopped liking skirts, dresses, tights, bows and the like, and I wore my brother’s wide pants or a regular tracksuit with colored T-shirts, sneakers, a cap and a backpack. From then on, from about the age of 12, I went shopping myself, looking for clothes. It was then that my independence and my own style began to take shape. I gave my mom all kinds of crazy ideas to implement. I finally realized that I like to design clothes. And when the school held a talent competition, in one of the sections it was necessary to come up with an unusual outfit. This is where my imagination runs wild! What ideas did I come up with! In the end, I settled on one option: I walked around the school, collected old unwanted CDs from everyone and covered my skirt and top with them. It looked quite impressive. But in practice, I think this outfit would be useful for scaring away birds in the garden!

- Muslim and fashion: are these two concepts compatible?

Muslim fashion is two incompatible words. Like hot ice or like a spicy cake. There should be no fashion in Islam. Trends don't have to change every season like they usually do. The wardrobe should not be full of clothes. Muslim women must be placed in contrast to Western society. Neat, stylish, commanding respect, not zombified by glamor.

I know you participated in the International Muslim Clothing Competition. Can you tell me a little about your collection, how it was created?

Back in December last year, a friend who lives in Kazan told me that they were planning to hold a competition of national and Islamic clothing in the city. Mentally, I was already ready for it. But no one announced the date. At first there were rumors that they planned to hold it in mid-January, then that it was postponed to February, and each time the date shifted. They more or less finally approved the date in mid-April and I slowly began to prepare, hoping that a month would be enough for me, and then a friend writes to me that the competition will be held on April 6th. I panicked. I thought I wouldn't be able to do anything. Quickly, quickly, I began to prepare for it. On the last day before leaving, I put the finishing touches on it and went to Kazan. On the morning of April 5, when the pre-show was taking place, I approached the organizers. You had to fill out your name, phone number and collection name. And I didn’t even come up with it. I had to come up with it on the spot. Going through a lot of options in my head, like “French chic”, “Evening in Paris”, I realized that I was very confused by the pathos of these names and decided to call it a little informally “Everything in Openwork”, because I used this material in my work. But the organizers didn’t like it and I had to come up with something new. The name, as luck would have it, didn’t want to come to my mind at all. I thought about it all evening, all night, but to no avail. Early in the morning, right before the competition, I called a friend of mine who lived in France for a year and began to terrorize him with questions: “how is this translated?”, “What does this mean?” Having finally taken it out, he answers in a sleepy voice: “Don’t bother too much and call it “Bonjour.” This word was very consonant with “openwork,” and I called it “Bon Openwork.” I had no hope of winning at all, because my works had no national themes. I just wanted to convey to people that a Muslim woman is obliged to cover her body from the views of strangers and at the same time she can feel comfortable and confident in her clothes.

- Every clothing designer has his own individual style. How would you describe yours?

I find it difficult to answer this question, because it seems to me that I myself am still searching for it. But I can definitely say that I am not a fan of pathos, glamor and various shiny tinsel. The simpler the more elegant. I really love complex outfit designs, but I still don’t have enough knowledge in this area. So I will try to develop this.

- What inspires you when creating collections?

I am inspired by travel, different countries, cultures. I really want to travel a lot and visit distant and wild corners of the planet.

- Tell us about the main colors used in your decisions.

I love absolutely all the colors! Each of them can play beautifully with the right serve. But to be honest, I like the red color the most, and I perfectly understand that using this color when making clothes for Muslim women is extremely dangerous and undesirable. You have to limit yourself to the red watch on your hand. I can’t say that I have an attachment to a certain color scheme when developing collections.

- And if we talk about fabrics?

I love natural fabrics. I really like knitwear (it’s very comfortable), chiffon (it’s cool), guipure, openwork, lace (looks noble and elegant), staple (soft, body-friendly material). But, again, I cannot say categorically. Different fabrics are suitable for models of different styles and implementation of ideas. It all depends on the idea.

- What are you interested in besides fashion?

I like active recreation (bicycle, snowboard, scooter, etc.) I like to read, but sometimes I realize that lately, unfortunately, I have been devoting less and less free time to this activity. And also, I really want to travel a lot!

- What should be in the wardrobe of every Muslim woman?

Long loose dresses, long skirts, various headscarves and incomparably beautiful underwear (preferably more. In fashion, Muslim women always have a strong faith, a good mood, a gentle disposition and a smile on their face. And in clothes - natural fabrics, the absence of cheap sparkles on clothes (which Personally, I generally regard it as a sign of bad taste), comfortable styles.

- Your wishes to our readers...

I would like to wish everyone who has not yet put on the hijab, but is on the way to it, to correct this as soon as possible. Life becomes easier. You don’t have to carry clothes with you in order to read the prayer on time, your inner sense of the world changes, true friends are revealed, unnecessary people disappear, communication with whom is not beneficial. And I would like to wish covered girls to avoid pride and arrogance, which can sometimes appear unconsciously. And go straight along the true path, strengthening your Iman.

One of the most famous Russian brands of Muslim clothing, Rezeda Suleyman, found itself on the brink of survival after its founder Rezeda left with her family for the UAE, which led to a sharp drop in the quality of clothing and had a negative impact on the design, writes RBC.

The brand was founded by Rezeda Suleymanova in 2012. Her brother Davlet helped her develop the project, who for the sake of this abandoned his previous business - an online kitchenware store and invested 5 million rubles in the new project.

At first, the fashion house had two small stores in Moscow and Kazan, each of which at first brought a profit of about 1 million rubles per month. After some time, the company began to actively open franchise stores throughout the country.

“By 2015, there were already 15 boutiques and more than 40 Rezeda Suleyman showrooms operating in Russia - mainly in regions where the Muslim population predominates. The showroom was especially popular, since the franchisee, in fact, opened a point of delivery of goods in his city , and the Moscow office was engaged in promoting the brand on social networks and the Internet. The franchisee only had to provide comfortable fitting rooms," the article says. "The markup on goods in retail ranged from 200 to 350%, as on regular clothing; the Suleymanovs sold to wholesalers-franchise owners product with a 50% discount from the retail price."

“The smallest showrooms bought 50-100 thousand rubles per month. We earned our 20-40 thousand rubles there,” recalls Davlet. The entire network sold goods worth 8–10 million rubles. per month, net profit amounted to 2–3 million rubles.

Later, Suleymanov decided to register another brand - Uhtishka (Arabic "uhti" - sister) with more affordable prices, and raise the Rezeda Suleyman brand to a premium level. However, the idea failed.

It is reported that Rezeda Suleymanova got married and moved to the UAE in 2015, where her husband was invited to work. At first, she came to Russia on short visits, creating a collection at home. However, due to the lack of constant designer supervision, the percentage of defective products has seriously increased, and the fabrics did not always correspond to the design.

“When Reseda was here, she controlled every button, chose the fabrics herself, pointed out the shortcomings of the workshop, and could redo everything several times,” Davlet complains.

According to Reseda, with marriage and the birth of a child, her life priorities changed, and she was not particularly interested in money before, since men must earn it.

As a result, the invited technologist helped reduce the number of defects, but the main problem remained: the brand had lost a designer. When Reseda had a child, she had no time for dresses, and meanwhile fans of the brand were waiting for the release of the new collection and wrote angry reviews on social networks.

“At first, the company tried to recreate models that were popular in the past. “We launched prints with flowers, but the fans were indignant: you had flowers that year, give us something else. They made a shirt dress - the same reaction,” - recalls Davlet.

Unsold goods began to accumulate in the warehouse, and the invited designers did not correct the situation, since “clients immediately noticed the difference from Reseda’s “handwriting.” Some stores and showrooms of the brand were closed, some franchisees began selling clothes from other designers under the name Rezeda Suleyman.

“I understood that this was the beginning of the end for the brand, but I myself could not provide supplies, so I suggested that our franchisees temporarily purchase from other wholesalers,” admits Suleymanov.

It is noted that Reseda, meanwhile, completely lost interest in “Euro-Islamic” fashion: under the influence of life in the UAE, where wide, loose silhouettes are in vogue, her own style also changed

“When we started, Reseda herself was just moving from secular short skirts to Muslim clothing, and this was expressed in her work. And now she has become more mature, she has gone deeper into Islam,” explains her brother. However, the demand for traditional Islamic clothing in the Russian market is much lower. According to Davlet, more than half of the buyers of Rezeda Suleyman clothing are ordinary girls who simply like closed, feminine outfits.

Now Suleymanov is developing the “on the table” brand Uhtishka. He invited young designers and raised 2 million rubles. private investment and invested another 2 million rubles in the project. your money. He released his first collection in September 2016 and sold it through partners (three stores and 15 showrooms), who agreed to change the sign from Rezeda Suleyman to Uhtishka. In six months, we managed to sell goods worth 7 million rubles, operating profit - 1.4 million rubles.

“Over the next three months, we will have to figure out how to further develop the stores and what to do with the Rezeda Suleyman brand,” says Suleymanov. This time, he intends to focus not so much on production, but on retail, to create, in essence, a marketplace for Muslim clothing.

“Any designer will be able to launch his own line, call the products by his own name and sell with us. For example, Uhtishka by Rezeda,” says Suleymanov. In addition, he entered into an agreement with the halal cosmetics brand to sell through Uhtishka outlets. In addition to designer clothes, scarves and cosmetics, Davlet plans to sell jewelry and accessories under his own brand. Davlet is not offended by his sister.

“In my opinion, occupying a strong middle segment of Muslim fashion is a win-win option,” says serial entrepreneur Alexander Skuratovsky. - Now there are unassuming specialized stores with an ethnic touch in residential areas and very expensive ones, including those coming from England and the Middle East, in the center. Whoever manages to occupy the middle segment has a chance to create a Muslim Zara or Bershka.”

About Rezeda Suleiman:

“Each of us has a childhood dream. Some wanted to become president, some wanted to open an animal shelter, and some even wanted to fly into space. Children are always full of desires. The whole world seems so simple, and everything in it is easily achievable. As a child, when I thought about my future profession, I imagined myself as a dentist, a hairdresser, and even a psychologist. Time passed, views and interests changed and, apparently, genes made themselves felt.

Hello, my name is Rezeda Suleiman. I am 17 years old. When I was a little girl, I dreamed of beautiful clothes. Now I have an excellent design education and sew clothes myself.

As soon as I was left at home alone, I turned out the contents of all the wardrobes and tried everything on myself. She had a special passion for combining seemingly incompatible things. She proudly paraded in front of the mirror - and admired: not herself, but her creativity. When they gave me dolls, I didn’t play hospital and “mother-daughter” with them, but tried to dress them up, creating outfits from small scraps. Noticing my interest, my mother cut out a doll for me from cardboard - and every day I “dressed” it with the help of colored paper, scissors and a pencil. From the age of 10, I was already shaping my own wardrobe, sometimes shocking my mother with my experiments. But in her wisdom she tried not to prohibit, but, on the contrary, to develop in me a sense of beauty. My mother sewed exclusive outfits for me - and I learned from her.

I made the final decision to become a designer after one school competition, in which I had to prepare an unusual outfit. While working on a dress entirely embroidered with CDs, I realized that I wanted to dedicate my life to creating beautiful clothes.”

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